“Substantially grow your business and enjoy greater success... naturally”
Listing in the naturallycomplementary.com animal complementary and alternative medicines (CAMs) directory is a risk free way to boost your business so you can earn a great living doing what you love – helping animals
Imagine your animal complementary alternative medicine (CAM) business growing steadily and becoming increasingly successful. Picture...
· Helping more pets and improving their quality of life
· Grateful and appreciative owners
· Being highly valued and well regarded by other professionals
· Those same owners and professionals referring new patients and customers to you
· Having immense job satisfaction and flexibility
· Achieving financial freedom
· Spending more quality time with your two and four legged family
To achieve some of these goals was probably the reason you invested so much time, effort and money in your animal CAM business in the first place.
How can you make your vision of a more successful business a reality?
The success of your business is dependent on two essential factors.
· Find you quickly and easily
People will not use your services if they don’t know who, or where, you are. They want to find your information fast, with minimal effort.
· Tell other people about you
Word of mouth recommendations are crucial for establishing and maintaining a healthy animal CAM business.
78% of people trust the recommendations of other consumers. Only 14% trust advertisements.
Nielsen “Trust in Advertising” Report, October 2007
“This is what makes listing on naturallycomplementary.com unique...”
Superior search functionality and results presentation
Prominent links to the directory on each page of our site means owners and other professionals can find your details quickly and easily. We also promote and link to the directory in articles, blogs and forum posts, which increases the likelihood of people finding you.
People can search the directory in a variety of ways.
If owners and other professionals want to see all of their local animal CAM practitioners, schools, shops and associations they simply input their pet’s post/zip code or nearest large town. This is a great way to provide you with increased exposure to potential new customers that haven’t decided on a particular type of CAM yet.
People can search on keywords, locations and different categories. Listing type templates allow people to narrow their searches even further.
For example, people can specifically look for:
· A practitioner, who treats camels, makes home visits, who graduated from a particular school and who is a member of a certain association
· Animal schools, with approved courses for particular animal types
· Shops who sell specific products, suitable for certain animals, who deliver internationally
· Associations who’s members undertake continuing education and are bound by a code of ethics
· Practitioners to refer patients to who graduated from a specific school / are members of a particular association
Our search functionality is hugely flexible to ensure maximum convenience for users.
Results are; relevant, returned quickly and presented clearly.
The process is fast and effortless, so we deliver owners and other professionals to you in a better frame of mind to book appointments, refer patients, sign up for courses, buy products and join associations.
Consumer Reviews and Recommendations
People trust other consumer’s recommendations. They want and expect to be able to read reviews.
"People take it for granted that they will access other people's reviews and ratings before buying something”
British Prime Minister Gordon Brown as Britain launches “eBay-style feedback” for doctors and public services - BBC News March 2009
naturallycomplementary.com enables you to build your business by word of mouth on the web, letting pet owners and referring professionals read about other people’s experiences with you online.
“personal recommendation is a superior, yet often overlooked, strategy to attract and keep customers”
Lyve Alexis Pleshette, powerhomebiz.com, 2009
Reviews are essential if you want to; enhance and maintain your reputation, get more referrals, substantially grow your business and achieve greater success.
Worried you might get a bad review? Don’t be.
It is natural to be apprehensive and think “what if I get a bad review?” but:
“In reality, bad reviews are infrequent... with 5 being the best, 88% of all customer reviews are 4 or 5 stars.”
Andy Chen, CEO Power Reviews Inc. October 2007
Bad can actually be "good", negative reviews can enhance rather than harm your reputation.
“The truth is, negative reviews don't happen that often. And even when they do, they can actually be a good thing... potential benefits include useful feedback and ...increased credibility and customer loyalty.”
James A. Martin, “The Good News About Bad Reviews”, October 2007
Pet Owner:
“I had Jane Smith out on Friday as I wanted her to fix my horse so I could compete on Saturday. Her treatment was useless and a complete waste of money as the horse is still lame, probably worse now and we didn’t win any ribbons.”
Animal CAM Practitioners response:
“Thank you for taking the time to review me. I appreciate that directly after my treatment you, your vet and I all agreed your horse was noticeably more comfortable, but I am surprised to hear that you competed the following morning.
Your vet and I were both under the impression that you were going to follow the treatment plan we all discussed at length and agreed upon on Friday. Which included; 2 months rest and turnout, remedial massage and exercises to rehabilitate his injury, followed by a full reassessment before attempting any light ridden work.
If you would be kind enough to return my calls I would be more than happy to discuss this with you further as I’m sure your horses’ well being and soundness is the top priority for both of us.
Yours sincerely Jane Smith
Posting a response allows you to set the record straight in a polite and professional way. Often loyal customers who see negative reviews leap to your defence both on and off line.
Asking for reviews is easy if you...
Add something similar to this on the back of your business card:
Next Appointment......................
Jane Smith is a member of naturallycomplementary.com, an organisation dedicated to holistically healing pets with complementary alternative medicines (CAMs). If you are happy with your pet’s treatment and would like to write her a review so other pets can also benefit, please go to:
Input your individual naturallycomplementary.com page URL here e.g.:
http://directory.naturallycomplementary.com/listing/jane-smith-dog-chiropractor.html
You don’t have to ask directly if you don’t want to. You also have the added bonus that if you are a practitioner, owners are less likely to forget appointments!
People use search engines and online directories to help them select the right animal CAM practitioner, school, shop or association. naturallycomplementary.com allows users to access the information they need and the feedback they want so they can choose you.
An online directory is so effective because it can be conveniently accessed anytime from anywhere – at home, work, school, wirelessly or on 3G phones - unlike paper-based directories.
With traditional paper-based directories, once they are printed, corrections, changes and additions cannot be made until the new edition is released. Other online directories are updated bi-annually or at the webmaster's convenience. With naturallycomplementary.com you update your listing details whenever you want.
Traditional paper-based directories are general by nature with pages of ads that are not relevant to potential customers. Being animal CAM specific, naturallycomplementary.com is far more highly targeted, resulting in more potential customers for you.
Paper-based directories have to cover the costs of printing and distribution. This is not the case with naturallycomplementary.com meaning less cost to you and the environment.
Why choose naturallycomplementary.com?
With its superior search results and customer reviews, listing helps you achieve better:
· Results
· Rave Reviews, Ratings and Recommendations
· Reputation
· Referrals
· Rewards
You achieve more; financial, professional and personal success.
Very highly ranked with search engines and fastest growing animal CAM website
Professional and easy to use site
Being listed on a well respected, professional site immediately gives you more credibility with potential customers.
Some websites are incredibly frustrating. Users waste valuable time hunting for information.
With our superior navigation and search results, owners and other professionals find what they want fast, so they arrive at your page in a better frame of mind to book appointments, refer patients, sign up for courses, buy products and join associations.
Specific animal CAM site and directory
Owners and referring professionals visit naturallycomplementary.com to specifically search for animal CAM information and businesses like yours.
They are highly motivated to find out more, book appointments and refer new patients, sign up for courses, buy products and join associations.
Our large loyal following of potential new customers for you
naturallycomplementary.com users are loyal and large in number. They keep returning and recommending us to their friends and colleagues.
When they need a practitioner, school, shop, association or information the first place they look is naturallycomplementary.com. This gives you access to new customers;
· Pet owners, vets and other referring professionals looking for a practitioner, school, shop or association
· People new to the area
· New pet owners
· Pet owners who have had treatments themselves and now want their pet to benefit
· Pet owners wanting to try new animal CAMs
Free / Incredible value for money
You can listing for free or paid listings are great value and an inexpensive way to gain valuable exposure for your business.
The cost of a showcase listing is much less than advertising in
the traditional or online yellow pages (who will charge you thousands).
Our showcase listings fee is less than the average cost of two treatments.
Fantastic information resource
With everything you ever wanted to know about animal CAMs in one place, naturallycomplementary.com is a wonderful animal CAM information resource.
We have done the hard, time consuming work so you don’t have to. We have created, collected and tagged thousands of: success stories, articles, videos, podcasts, peer reviewed research links, blogs, forum posts and more.
It is a great place to direct owners and other professionals to. Let naturallycomplementary.com educate them so they understand more about your treatments, courses and products, how you can help and why they should book an appointment, sign up for courses, buy products and refer customers to you.
The latest Web 2.0 technology
Operating on web 2.0 principles means we offer access to unique “user generated content”.
You, owners and other professionals can all contribute to animal CAM:
· practitioner, school, product and association recommendations and reviews
· blogs
· forums
· articles and downloads
If you contribute, owners and other professionals will see your blog, forum and article submissions. This helps raise your professional profile, enhance your reputation and establish you as an expert in your field.
